Refining Skills in Statistical Methods
Gain experience and confidence in using statistical methods and techniques
Objective
This course enables you to:
- gain greater experience and confidence in using statistical techniques with market research data.
Learning outcomes
By the end of the course, delegates should have an effective practical understanding of:
- the use of basic statistical techniques to calculate confidence intervals and significance tests
- key multivariate techniques, including:
- factor analysis
- cluster analysis
- regression – CHAID – and correspondence analysis
Who will benefit?
This course will benefit research practitioners and users with 1-3 years’ research-related experience. Some experience of using statistical techniques is assumed.
Price
- Members £615 + VAT
- Non-Members £910 + VAT
Research Skills: Refining
8-9 July 2009
Venue: 15 Northburgh Street, London EC1V 0JR
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Martin van Staveren
Martin van Staveren is Technical and Quality Control Director for the Media Services Division at BMRB International. Martin has considerable experience in sampling and statistical issues. He lectures regularly on multivariate techniques for MRS and other organsiations.
INTRODUCTORY 
ESSENTIALS REFINING ADVANCED
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