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Semiotics
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Research Skills: Advanced 19-20 May 2010
Venue: 15 Northburgh Street, London EC1V 0JR Course leadersMalcolm Evans, Al DeakinAl Deakin is a senior semiotic consultant at Space Doctors and has led global semiotic projects for clients that include P&G, Tesco, GSK, Cadbury, Nestle and Novartis. He has also worked closely with advertising agencies in the implementation of semiotic recommendations. Al joined Space Doctors in 2005 from Michaelides and Bednash where he was a partner and pioneered the use of semiotics in media. Prior to this, Al was a senior researcher at Semiotic Solutions. He also co-authored the paper ‘World Pairs’ which was presented at the ESOMAR seminar 1997. Malcolm has been a leading figure in applying semiotics to marketing. Having worked with Semiotic Solutions and Added Value he now has his own consultancy, Space Doctors. Over the past 15 years Malcolm has worked on semiotic projects for a wide range of clients including Procter & Gamble, Mercedes, GSK, Coca Cola, BT, American Express, Tesco, and Vodafone. Winner of WPP's global Atticus Grand Prix award (2002) for outstanding published work in marketing insight and twice winner of UK MRS conference best paper awards (2001, 2006). Before moving into marketing semiotics Malcolm was an academic and writer. His book Signifying Nothing was the first application of semiotics and other aspects of contemporary cultural theory to an understanding of Shakespeare’s work.
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INTRODUCTORY |