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Semiotics
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Research Skills: Advanced 19-20 May 2010
Venue: 15 Northburgh Street, London EC1V 0JR Course leaderMalcolm EvansMalcolm is a leading figure in the application of semiotics to marketing. Having worked with Semiotic Solutions and Added Value he now has his own consultancy, Space Doctors. Over the past 15 years Malcolm has worked on semiotic projects for a wide range of clients including P&G, Mercedes, Matercard, Unilever, GSK, Coca Cola, Tesco, BT, Coty, American Express and Vodafone. Winner of WPP's global Atticus Grand Prix award (2002) for outstanding published work in marketing insight and twice winner of UK MRS conference best paper awards (2001, 2006). Before moving into marketing semiotics Malcolm was an academic and writer. His book Signifying Nothing was the first application of semiotics and other aspects of contemporary cultural theory to an understanding of Shakespeare’s work. The course will also feature guest presentations by other experts in applied semiotics. In recent years specialist work sessions have been led by Gill Ereaut of Linguistic Landscapes. “Malcolm had an excellent breadth of information, amount/ratio of participation to instruction was ideal.”
Dan Barnes, Freshly Squeezed
Advanced Semiotics, 19–20 May 2010
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