Survey Design Effects in Market Research

Objective

This course enables you to:

give market researchers a certain level of insight as to what design effect are and their implications
appreciate that the levels of statistical reliability may be different from standard formulas provided in introductory courses
appreciate that the levels of statistical reliability may be different from standard formulas provided in introductory courses

Learning outcomes

By the end of the course, delegates should be able to:

understand when levels of statistical reliability are different from those using standard formulas
calculate these under such circumstances
flag up to colleagues, clients and suppliers, the implications of these

Who will benefit?

Numerate researchers and with at least 1 year’s experience who manage or commission quant surveys involving / requiring a reasonable amount of weighting and clustering.

Price

Members £152.50 + VAT
Non-members £227.50 + VAT

Book now

Research Skills: Advanced

5 October 2010
9am – 1pm

Venue: 15 Northburgh Street, London EC1V 0JR

Course leaders

Andrew Zelin

Andrew Zelin, Director of Sampling and the Research Methods Centre at Ipsos MORI has had 17 year’ experience in applying statistical methods; the last 9 years being in Market Research. As a Chartered Statistician and RSS member, he published an MRS award-winning paper on Cluster Sampling in 2005. He gives a range of training courses in sampling methodology and practice to researchers at and clients of Ipsos MORI, the MRS and the University of Bedfordshire.

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