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NLP for Excellence in ElicitationWhy you should attendInterviewing skills are at the heart of our art. The quality of information respondents give us is the core material from which we derive crucial understanding and insight. During this one-day workshop we deconstruct the interviewing skills of some of the UK’s best moderators, put our own styles into context, and stretch our skills in practice. By the end of the workshop you will:
Who will benefit?Qualitative researchers of all degrees of skills and commitment to the craft of moderation will learn something new and useful at this workshop.
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Business Skills 1 June 2010
Venue: 15 Northburgh Street, London EC1V 0JR Course leaderTina BerryTina, a researcher and planner, is principal of The Planning Shop and an NLP Master and Trainer. NLP has inspired the development of a number of robust yet flexible research skills and techniques (mainly qualitative) and Tina uses NLP to bring out the best in the brands, people and teams with whom she works. She is sharply focused on transferring NLP skills to fellow professionals through MRS, as well as directly to research agencies, consultancies and client companies. She recently completed a project modelling the skills of excellent moderators in the UK and has been passing on the findings at MRS and QRCA conferences at home and abroad. |
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INTRODUCTORY |