Ethnic Research
Understanding the challenges of diverse communities

Objective

This course enables you to:

identify and understand key issues for commercial and social research targeting ethnic communities in the UK.

Learning outcomes

By the end of the course, delegates should have an understanding of:

the demographic data needed to identify target groups
key considerations when starting to research different communities
the potential barriers to researching different communities and how to overcome these
key issues in ethnic minority research such as:
- sampling
- language
- methodologies
- moderation
- questionnaire design

This course will explore qualitative and quantitative aspects, as well as clientside perspectives, through presentations and case studies.

Who will benefit?

This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important area of society and of research.