Market Research, Data, Insight and Decision-making in Complex Organizations

Objective

This course enables you to:

• Learn about the role of market research in complex organization, in particular the relationship between insight and decision-making

Learning outcomes

By the end of the course, delegates should have an understanding of:

• The role of market research in complex organization
• The key drivers of success of market research in complex organization
• The key pillars of a research & intelligence strategy & plan
• The strategic data management to advise internal (and external) stakeholders
• The relationship between insight and decision-making

Who will benefit?

This course will benefit particularly for agency-side researcher in charge of developing the relationship with current/potential clients. It is also relevant for those new to the client side who wish to understand more the role of market research in a business environment.

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