Mobile Research

The future’s in their hands: Exploring the application of digital research technology across the mobile platform.

Format

A 2-part webinar that will each comprise a presentation and a Q&A session.

Synopsis

The mobile is becoming the most powerful, flexible, and essential device consumers own - effectively a handheld mini-computer - which will ultimately revolutionise the way researchers interact with the platform and, by extension, respondents.

The webinar will provide a snapshot of mobile research in 2010, outlining its current applications (along with the associated advantages and limitations of the platform) and examine its future potential. The catalysts driving this quiet revolution, and their inter-linkage with mobile research, will be explored - ‘hard’ and ‘soft’ technological advances such as smartphones (iPhone), as well as increased consumer interaction with social media networks, blogging and news websites - influencing consumer behaviour in accessing the mobile internet.

Why attend?

Frequently cited as the 'next big thing' in market research, the mobile platform presents interesting opportunities and challenges to market researchers and marketing professionals. This webinar will provide a snapshot of mobile research in 2010 and present, discuss and debate the key issues facing the platform currently and in the future.

Session 1 (September 10th, 10am – 11am)

Mobile Research – a rich opportunity: an overview of the research platform, and its applications

• Mapping the evolution of mobile research, and its journey over the last five years
• Outlining the current challenges, barriers and opportunities for mobile research
• Highlighting how the mobile channel is currently being utilised to identify and illuminate market insights in both a B2C and B2B context (with illustrative case studies)
• Identifying when a mobile approach works well, and when it struggles
• Exploring the future for mobile research over the next five years, and how this is likely to translate into innovative approaches
• Q&A

Session 2 (September 17th, 10am – 11am)

Mobile Research – the future’s in their hands: maximising the effectiveness of the “in the moment” medium

• Key considerations in designing a mobile survey (with illuminating case studies)
• Delivering a richer, more rewarding, more engaged, respondent experience - going beyond grid lock
• Exploiting the power of vox-mobs and mobile video
• Leveraging the unique strengths of mobile research as part of a multi-mode approach
• Exploring the application and integration of 2D/QR codes
• Examining consumer interaction within the digital landscape, and how increased social media usage is increasing the relevance of the mobile channel
• Convergence - from smart phones to super phones, what opportunities will this deliver for digital research?
• Q&A

Who should attend?

Research executives and marketing professionals currently involved in any aspect of mobile and/or digital research, as well as those interested in future trends and developments in the market research industry in the digital age.

Price (covers both sessions)

• Members £45 + VAT
• Non-members £55 + VAT

Book now