Researching Children and Young People
Gaining research skills and understanding the value of insight into children and young people

Objective

This course illuminates the world of kids and young people. It will enable you to gain a better understanding of who they are, what they say, what they mean and how to use this in future projects.

Learning outcomes

By the end of the course, delegates will:

• understand the development stages children and young people go through and the impact these stages have on the research approach
• be aware of differences between kids/young people: peer groups, gender, different backgrounds and the implications of these differences for research
• know how children and young people process, respond and react to the world of technology, brands and advertising
• know how to:
  • create a stimulating research environment for children and young people
  • set up and moderate qualitative research with children and young people
  • cope in ‘difficult’ research situations
  • approach analysis and reporting of qualitative data resulting from research with children and young people

This course will immerse the delegates in the world of children and young people, and provide hands-on experience of moderating two sessions (one kids, one teens).

Who will benefit?

This course will benefit client-side or agency researchers wishing to gain a greater understanding of children and young people within the context of research.

Price

• Members £615 + VAT
• Non-Members £910 + VAT

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