Social Media and Market Research

Objective

This course enables you to:

Develop an awareness of how the worlds of Social Networking and Web 2.0 are changing and impacting on market research.

Learning outcomes

By the end of the course, delegates should be able recognise, understand, and utilise:

The use of blogs as a research tool
The use of blog mining/monitoring techniques
The use of research communities for market research
New forms of analysis/reporting such as tag clouds and social graphs
Co-creation and market research
Social Networks as a tool for research
The future of Social Networks and user generated content.

Who will benefit?

The course will benefit all researchers who wish to embrace the changes being created by Web 2.0 and Social Networks. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.

Price

Members £305 + VAT
Non-members £455 + VAT

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Research Skills: Essentials

8 June 2010
5 November 2010

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Ray Poynter

Ray Poynter is a director with Virtual Surveys and heads their Marketing Sciences function. He is also the managing director of The Future Place, a thought leadership consultancy. Before joining Virtual Surveys, Ray held director level positions with The Research Business, Millward Brown, Sandpiper and IntelliQuest.

Ray is a frequent speaker and workshop leader for the MRS, ESOMAR, and AMSRS. He is the author of a chapter in ESOMAR’s Handbook of Market and Opinion Research (on the impact of technology) and is the author of the Internet Research module of the University of Georgia’s Principles of Marketing Research course.

Ray won both the best presented paper and special contribution awards at the 2007 MRS Conference.

“Ray Poynter was incredibly knowledgeable about Social Media. You get a lot of people claiming to be expert’ but gladly Ray was.”

Lisa Gulley, Targetbase
Social Media and Research, 8 June 2010

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