Introductory Statistics
Understanding theory and methods of statistics and sampling

Objective

This course enables you to:

  • understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research.

Learning outcomes

By the end of the course, delegates should have an understanding of the basics of:

  • sampling theory
  • sampling practice
  • summarising data
  • sampling distributions
  • standard errors and confidence intervals
  • significance testing
  • determination of sample sizes

Who will benefit?

This course will benefit researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling.

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

 

Research Skills: Introductory

11 February 2010
6 May 2010
15 September 2010
10 November 2010

Venue: 15 Northburgh Street, London EC1V 0JR

Course leaders

Corrine Moy

Corrine Moy is a Board Member and Director of Marketing Sciences for GfK NOP. She has spent the last 15 years providing statistical advice and consultancy within the market research industry. Corrine is a regular speaker on the training and conference circuit.


"The tutor was very good. You could tell she has had a lot of
experience in the industry."
Khilna Shah, Research Analyst, RBS
Basic Statistics, September 2005

Discussion Available as in-company training Complementry courses available


Complementary: Quantitative Analysis

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