Effective Depth Interviewing

Objective

This course helps you to:

  • understand and develop the skills necessary for effective depth interviewing in a wide range of qualitative research situations.

Learning outcomes

By the end of the course, delegates should be able to:

  • understand when depth interviews will be effective and be aware of their advantages and drawbacks
  • show awareness of the processes involved in interviewing and how they affect the interview
  • use a range of eliciting skills, adapted to match with their own style
  • identify their barriers to listening
  • plan an interview and write a topic guide
  • understand the value of stimulus material
  • deal with a range of respondents

Who will benefit?

This course will benefit researchers who would like to increase their knowledge of and confidence in using basic interviewing skills. Clients who commission qualitative research will also find this ‘insiders’ view invaluable for buying and managing depth interviewing projects.

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

 

Research Skills: Introductory

21 May 2010
2 December 2010

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Mo Ressler

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor.


“A good course that allowed me to both gain interview skills and meet others in a similar job role to my own.”
Nina Rawlinson, Intersperience
Effective Depth Interviewing, 21 May 2010
“An enjoyable course and illuminating research method.”
Christopher Pitch, University of Hull
Effective Depth Interviewing, 2 December 2010
“Really useful, lots to think about. Cannot wait to try this out.”
Dema Metreweli, BT
Effective Depth Interviewing, 2 December 2010

Syndicate groups Discussion Role play/video
Available as in-company training Complementry courses available

Complementary: Basic Moderating Skills, Introduction to Qualitative Research

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