Introduction to Qualitative Research
Role, methods and basic skills
Objective
This course enables you to:
- understand the role, basic methods and skills of qualitative research.
Learning outcomes
By the end of the course, delegates should have an understanding of:
- qualitative research, its role in contemporary research and its general application
- the process of planning a qualitative research project
- the stages involved in the qualitative research process
- how to select an appropriate approach
- interviewing and methodological techniques
- how to apply interviewing skills
- how to process and analyse data
Who will benefit?
The course will benefit researchers who are new to qualitative research, buyers and users of research.
Price
- Members £305 + VAT
- Non-members £455 + VAT
Research Skills: Introductory
16 June 2010
20 October 2010
Venue: 15 Northburgh Street, London EC1V 0JR
Course convenors
Ruth Clarke - March & June
Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.
Kevin Stanfield -October
Kevin Stanfield is an independent consultant and has recently set up his own consultancy company Substance QI. Kevin gained experience at Synovate, Research International and The Marketing Shop. He has worked in many markets including financial, retail and FMCG, conducting new product development, communication, brand image and strategic research
Complementary: Effective Depth Interviewing, Basic Moderating Skills
Next Steps: Essentials of Qualitative Research – The A-Z of qual
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