International Research
Current developments, best practice and new thinking for best results

Objective

This course enables you to:

• further your understanding of current developments and best practice in international research
• gain a greater understanding of where cultures meet and divide in order better to understand what makes people tick and how this impinges on best practice in international research.

Learning outcomes

By the end of the course, delegates should have an understanding of:

• the practical issues involved in undertaking international research including:
  • sourcing research
  • local versus central co-ordination
  • methodological and technical issues
  • client issues in international research
• key multicultural issues in international research, including language barriers and cultural influences
• current trends and new thinking in international research

Who will benefit?

The course will be equally useful for agency (market research or advertising) and clientside researchers, and for those involved in qualitative and/or quantitative work. It is for delegates with some experience of international research who can share their own experience and benefit from that of others in different business areas, cultures or countries.

Price

• Members £305 + VAT
• Non-members £455 + VAT

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