Research in Action Summer School
Objective
Research in Action is a 5-day course aimed at researchers with 2 years’ experience or more. The focus of the course is to enable delegates to develop more advanced research skills and a keener business/commercial awareness.
Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 5-day programme.
Learning outcomes
By the end of the course, delegates should be able to:
- identify clearly how research can support decision making in a wide range of business contexts
- demonstrate a full understanding of the underlying principles of a range of approaches to researching business problems
- make appropriate, well-argued choices for the design and conduct of research projects for a given range of business situations
- select the most appropriate research techniques and approaches for given research objectives and business contexts
- understand and apply a range of approaches to the analysis and interpretation of research data
- present findings and recommendations in ways which provide maximum support to the decision-making process
- manage research projects effectively
Who will benefit?
This course will benefit research practitioners and research users who have a sound grasp of research methods and techniques. It will bring benefits to researchers from a wide range of backgrounds, including client researchers, supply-side researchers, advertising planners and those who advise others of the research process.
Price
- Members £1,665 + VAT
- Non-members £2195 + VAT
To find out more download the Research in Action flyer (pdf)
For further information, please contact Harriet Wheeler by email or call +44 (0) 207 5661873
“All the tutors were a great help and support, providing excellent guidance throughout the week.”
Michael Webley, Research Executive, Discovery Research
Research in Action - Summer School, 2006
“The course and training was very professional.”
Mirian Taylor, Research Analyst-VNU Business Publications Ltd
Research in Action - Summer School, 2006
“Very useful and more people should do it, as it is so insightful.”
Alana McConnell, Senior Research Executive, Lightspeed Research
Research in Action - Summer School, June 2006
Research Skills: Refining
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Michael Barnes and Francis Wills
Michael Barnes has more than 20 years experience in marketing and market research. He started his career at TSB in central planning and strategy before moving into a development role looking at emerging technologies such as smart cards, biometrics and on-line banking. In 1996 he joined NatWest's international trade division running product teams for on-line and off-line payments services. At RBS he was asked to rebuild the market research function in the largest of RBS's business divisions, Global Banking & Markets. He established a strong client-side team serving multinational investment banking markets by delivering creative in-house and outsourced research solutions together with a passion for communicating results to a wide range of stakeholders.
Michael has a Masters in Marketing and is a Member of the Chartered Institute of Marketing.
Following a career in research, Frances became a qualified training consultant working for a large global market research agency, conducting training both in the UK and internationally. Now freelance, she specialises in training and coaching for a variety of research companies, and is Joint Chief Examiner for MRS.
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