Refine your Moderating Skills
Broaden your knowledge, discover new approaches and enhance your skills
Objective
This course enables you to:
- refine and extend your existing range of techniques for moderating focus groups.
Learning outcomes
By the end of the course, delegates should have developed:
- a wider range of options for planning and structuring focus groups
- more effective listening skills for moderating focus groups
- greater confidence in their ability to apply a wide range of tools and techniques relevant to social and commercial research
- a wider range of approaches to moderating, including the use of NLP to energise groups and meet the demands of client observation
Who will benefit?
This course will benefit moderators with experience of the qualitative process who wish to be able to provide a broader opportunity to their clients. It is also relevant to clients used to working with qualitative projects who wish to gain greater insight into the moderating process.
Price
- Members £365 + VAT
- Non-members £505 + VAT
Research Skills: Advanced
Venue: Shoreditch Studios, London
Course leader
Mo Ressler
Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant and is a part-time GP counsellor.
Refine your Moderating Skills, 9 October 2009
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