Market Research - An Introduction

Market Research - An Introduction is one of the study routes for the MRS/City & Guilds Level 2 Certificate in Market & Social Research. For more information go to the Qualifications section.

Course Content

Objectives
To provide an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research. The course is knowledge-based, provides a basic grounding in the research process and covers the syllabus for the MRS/City & Guilds Level 2 Certificate in Market & Social Research.

Learning outcomes
On completion of the course registrants should have an understanding of:

The basics of market research

Research objectives
Research design
Content
An introduction to research methodologies

Designing a research project: the tools of market research

Introduction to qualitative research
Introduction to quantitative research
Introduction to sampling and interviewing
An introduction to questionnaire design

Completing a research project

Turning data into findings
Reporting and communicating findings
Professional development and the market research industry

Who will benefit?
Those with little or no experience of market research. The course will provide a basic introduction and may be particularly suited to support staff, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry.

Price £175 + VAT **BULK BUY DISCOUNTS AVAILABLE**
(payment must be received by MRS before commencement of training can begin)

Registrants must log onto the course within 60 days of being supplied with an access key and complete the course within 120 days.

Please use our online booking form to book this course.

There is a text book, An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques, which accompanies this course. MRS Members and Company Partners can claim a 15% discount on this book, and other Kogan Page publications by loging in to the Members' Area - Other Services or MRS Company Partner Area for further details. To order a copy visit the Kogan Page website: www.koganpage.com/mrs

"I wanted to gain knowledge in the field of market research, but found no courses availlable in Ireland that also gave me a certificate at the end. This distance learning course allowed me to gain the certificate in market and social research while working in Ireland."

Jane O’Brien, Hibernian Life&Pensions-An Introduction to Market Research Online Training

"A great introduction to marketing perspectives and techniques which you can complete around your own schedule.”

Sheena Thompson, MSC Business International-An Introduction to Market Research-Online Training

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