Questionnaire Design
Course Content
Objectives
Anyone can write a bad questionnaire. This course gives a thorough review
of the principles of good questionnaire design (and how to avoid the
numerous pitfalls). The course will provide a hands-on approach to designing
questionnaires.
Learning outcomes
On completion of the course registrants should have an understanding
of:
Fundamentals
- Introduction to questionnaires
- Research
- Good practice
Planning
- Practicalities
- The design process
- Data
Writing the questionnaire
- The questioning process
- Rating scales
- Layout
Implementation
- The respondent
- Interviewing techniques
- Piloting, finalising and interpretation
- Interpretation
Who will benefit?
Researchers with between three months' and one year's experience. Those
with some very basic experience of designing, using or analysing questionnaires.
Price £195 + VAT **Bulk Buy Discounts Available**
(payment must be received by MRS before commencement of training can
begin).
Registrants must log onto the course within 60 days of being supplied
with an access key and complete the course within 120 days.
Please use our online booking form to
book this course.
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"Overall, it's a very well designed course which would be very useful for anyone involved in market research, but in particular, a newcomer to the field. I especially like the way all the links are down the left hand side making it easy to navigate around the site. Also. I like the options for testing what you have learnt rather than just reading."
Beth Williams, Market Research Executive, NFO WorldGroup |
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