Industry talent and client engagement
15 July 2015

“I’d like to help MRS connect with clients more effectively,” says Russell. “Many clients are unaware of the potential market research has to grow their businesses and improve interactions with consumers. Better communication is vital — to help clients appreciate the possibilities of research and to increase implementation. With programmes such as FairData, the MRS is already working to improve engagement through greater transparency — setting a clear benchmark and best practices for data management.”

An MRS Main Board member for almost ten years, Beale has spent two decades developing an encyclopaedic knowledge of market research, leading the insight teams at BT, Dixons Stores Group and Royal Mail Group, before moving to agency roles within Chime Communications plc. He has been UK ESOMAR representative since late 2012.

Former Chairman of AURA (Association of Users of Research Agencies), Russell has worked in research for over 25 years, in roles with British Airways, Sky and Telefonica, among others.

Beale and Russell will work with MRS Main Board to develop a comprehensive strategy that will breathe new life into the Society as it celebrates its 70th Anniversary, and overcome an array of sector challenges – including enhancing our reputation, especially within Universities and Business Schools to encourage more graduates to actively consider research as a career, revenue generation opportunities and the maintenance of quality standards.

Beale says: “It is now more crucial than ever to nurture and develop the next generation of market researchers, with the specialist skills to work with the data available to truly empower brands. Much work is needed to raise the profile of careers in research and insight. Initiatives such as R-Net are leading the way, enabling young researchers to create connections, gain new qualifications, and learn from experienced mentors.”

On broadening the footprint of MRS membership Beale says: “It is important that we look to embrace new areas of insight and data management but we must also ensure we are delivering for our existing members. As with any business model, it is essential that membership offers real and lasting value to our audience. It is important that MRS offers benefits that outweigh the cost of subscription. Clients as well as agencies need to feel that MRS is relevant. I think events are a great way of bringing people together and I support more diversity in the MRS offering. 

"We are aware that, as an industry focussed on the understanding of people’s motivations, needs and desires, we need to pay more attention to the views and wants of our members, so expect to see more calls for two-way communication – and please do let us have your feedback and suggestions.”