In February, Northern Ireland’s elite research companies came together to establish a new local network to drive forward standards in market research.

The newly established MRS Northern Ireland Network aims to support, promote and protect market research in Northern Ireland.

“Northern Ireland has access to some of the best research talent in the UK. The network’s agenda includes improving trust in the sector and promoting the benefits of evidence," said CARD Group Chief Executive, Albert Hamilton, who hosted the event. "As a long term member of MRS, I would like to be able to host events locally to network with those operating in market research arena."

The aim of these events would be to provide educational information of benefit to both research specialists as well as to companies searching for research solutions. It would be advantageous to improve the level of market research knowledge in Northern Ireland.

Jane Frost, CEO of MRS, is excited by the appetite for a new members’ network in the region - "Developing opportunities for professional networking, learning and best practice exchange are at the heart of what we do, and we’re thankful to CARD Group for giving researchers in the region the chance to get together."

Amongst the MRS members at the event were delegates from PwC, Ipsos, Millward Brown, Perceptive Insight, Ruth Flood and several independent consultants. 

MRS will be sharing details of the network's next meeting soon. Please contact networking@mrs.org.uk for further information.

 

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