The influx of new technologies means that traditional market research techniques are being questioned as never before.
But do the new offerings live up to the hype? And do the likes of surveys and focus groups have a role to play in this changing world? We’ve brought together a panel of industry experts who will debate these issues at our inaugural Technology and Data Summit on 13 October. You can find out more about each of them in their interviews with R-Net below:
Harry Armstrong, senior researcher, NESTA
Claire Emes, chief innovation officer, Ipsos MORI
Ian Gibbs, head of commercial insight, Guardian News & Media
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