Mindframes: 6 enduring principles from 50 years of market research
12 October 2016

Wendy Gordon is often thought of as one of the gurus of qualitative market research. She has been a founding partner of three innovative research companies, including most recently Acacia Avenue, a strategic research consultancy based in Islington.

Her latest book, Mindframes, is out on Tuesday 18th October. Mindframes are models of thinking about people in relation to brands, communications, marketing initiatives and organisations. They explain why people think the way they think, behave like they do and say what they say. The book comprises six mindframes: the unconscious, making sense of difference, liking, why we behave like we do, language, and context.

Whether you are a research practitioner, user of research or planner, these mindframes will lead you to the choice of more rigorous methods, more sensitive interpretations and more confident recommendations.

To order your copy of Mindframes visit: www.acacia-avenue.com