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MRS Awards 2014

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

The 2014 winners are listed below. Download our Book of the Night to read more from the judges about why they were chosen.

The MRS Awards 2015 will open for entries in May. Email researchawards@mrs.org.uk to register for more information when it is available.

MRS Awards 2014


MRS Grand Prix for Greatest Impact

WINNER
Ipsos MORI & Amgen for Cultures of secrecy and hiding: A global syndicated ethnographic investigation into patients living with Psoriasis

FINALISTS
ESRO & the Financial Conduct Authority
PepsiCo, MESH & the Sustainable Research communities in Brazil

MRS Award for Advertising & Media Research

WINNER
MTM & Channel 4 for 4oD Demographic Targeting: Big data and survey research coming together to revolutionise online advertising

FINALISTS
SPA Future Thinking & ITV
Trinity McQueen & Royal Mail
Wieden + Kennedy & Voodoo

MRS Award for Applications of Research

WINNER
ABA Market Research & Virgin Atlantic for Uniting qual and quant to let Virgin Atlantic's research take wing

FINALISTS
Boots UK & Boxclever Consulting
ITV
Trinity McQueen & Moss Bros

MRS/BIG Award for Business-to-Business Research

WINNER
Annabel Wren, Millward Brown for Reputation management in a crisis

FINALISTS
Kristin Hickey, ruby cha cha
Jack Miles and Daniel Tralman, Northstar Research Partners

MRS Award for Financial Services Research

WINNER

ESRO & the Financial Conduct Authority for Held to account: Putting consumers at the heart of regulation

FINALISTS
Chime Insight & Engagement & the Payments Council
Consensus Research & Swiss Re
Ipsos MORI & Mastercard

MRS Award for Healthcare Research

WINNER
Ipsos MORI & Amgen for Cultures of secrecy and hiding: A global syndicated ethnographic investigation into patients living with Psoriasis

FINALIST
Adelphi Research UK, Janssen & GMI/AllGlobal
Incite Marketing Planning

MRS Award for Innovation in Research Methodology

WINNER
David Penn & Suzanne Lugthart for Our lips are sealed: Why the truth is implicit

FINALISTS
Jonathan A. R. Chandler
Jon Puleston, Hubertus Hofkirchner and Alex Wheatley

MRS/AURA Award for Insight Management

WINNER
Nunwood & British Airways for British Airways: A transformative role for insight

HIGHLY COMMENDED
Barclays & iris Worldwide

FINALISTS
CrowdLab & EE
Northstar Research Partners & Jaguar Landrover

MRS Award for International Research

WINNER
Northstar Research Partners for The respondent reimagined

FINALISTS
Akzo
Nobel & Illuminas
Firefish
Opinium Research & the London School of Economics

MRS Award for New Consumer Insights

WINNER
PepsiCo, MESH & the Sustainable Research communities in Brazil for It's not what you do, it's the way that you do it: How Sustainable Research got eye-opening results for PepsiCo in understanding the emerging middle classes in Brazil

FINALISTS
Catalyx, 100% Open, Coolbrandz and Carlsberg Group
Ipsos MORI & British Airways
Oxfam OGB

MRS Award for Public Policy/Social Research

WINNER

ComRes & the Grantham Research Institute on Climate Change and the Environment for Increasing digital influence over the climate change debate

FINALISTS
Flamingo
ORC International & the Nuclear Decommissioning Authority
TNS BMRB & HM Revenue and Customs

MRS President's Medal

WINNER
BBC Media Action

MRS Silver Medal

WINNER
Aiden P. Gregg, James Klymowsky, Dominic Owens & Alex Perryman for Let their fingers do the talking? Using the Implicit Association Test in market research

FINALISTS
Jonathan A. R. Chandler
Lisa Edgar & David Bunker
Daniel Nunan & Baskin Yenicioglu

MRS/ASC Award for Technology Effectiveness

WINNER
Insight Out by Intellection Software

FINALISTS
Dapresy Pro by Dapresy
Zappistore by Zappistore

Virginia Valentine Award for Cultural Insights

WINNER
University of Nottingham Students' Union & Crowd DNA for Future Portland: A cultural model for developing a university space

FINALISTS
Catalyx & Listen and Learn Research
Firefish

Research-live Awards


Best Agency with a turnover above £20million

WINNER
Flamingo

FINALISTS
BDRC Group
Kantar Worldpanel
MMR Research Worldwide
TNS UK

Best Agency with a turnover under £20million

WINNER
Nunwood

FINALIST
ABA Market Research
ComRes
Firefish
Marketing Sciences
Nunwood
The Sound

Best In-house Team

WINNER
Guardian News and Media

FINALISTS
BSkyB
Debenhams
Hachette UK
Immediate Media
Twitter

Best Innovation

WINNER
Antedote

FINALISTS
Added Value
BSkyB & Bright North
Craft
Yucca Trends™ Café Interactive

Best New Agency

WINNER
Catalyx

FINALISTS
Antedote
Hope + Anchor
The Numbers Lab
Trinity McQueen
Untapped Innovation

Best Place to Work

WINNER
Flamingo

HIGHLY COMMENDED
Circle Research

FINALISTS
ABA Market Research
Acacia Avenue
eDigitalResearch
Firefish

Client Impact of the Year

WINNER
BSkyB/NOW TV

HIGHLY COMMENDED
Lawn Tennis Association

FINALISTS
Firefish & Unilever
Shop Direct & Nunwood
Transport for London

Newcomer of the Year

WINNER
Samantha Bond

FINALISTS
Phillippe Epailly
Darren Fleetwood
Matthew Macaulay
Preriit Souda

Principal Sponsor

Sponsors

Event highlights

June 2015
Awards12

MRS Excellence Awards 201512.06.15 | Paternoster Chop House, London

More details Book now