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£325 + VAT
£475 + VAT
£350 + VAT
EXCEL is great for simple analyses, but what can you use to run more insightful analytics, such as Key Drivers and Segmentation?
EXCEL is a very useful tool for exploratory data analysis, summaries and cross-tabulations and it can be programmed to carry out the analyses described above; however such a level of programming is not accessible to most researchers. Therefore, a key feature of this course will involve looking at alternative tools which market research statisticians and quantitative researchers can easily start using for this purpose, such as “IBM SPSS Statistics”. Delegates will use SPSS in this course, where a step by step guide for some simple example analyses will be given.
Who will find it useful
This course will be useful for numerate quantitative researchers who wish to be hands-on to get additional insight out of their data, and to help statisticians who are starting off their career in MR to learn more about these key techniques used.
Objectives
Learning outcomes
Trainer
Andrew Zelin
This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
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