This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences.

Explore the top technologies revolutionising marketing and market research.

MRtech

We’re looking for case studies from insight teams that are incorporating new technologies into their research projects either as innovative customer facing research platforms or embedded in the backend research process. Technologies of interest include, but are not limited to, voice applications, video analysis technology, neuroscience techniques, bots, chatbots, virtual reality, augmented reality, new measurement tools, blended data sources, passive data collection, AI, machine learning and data automation technology.

We want to demonstrate how these technologies are improving respondent engagement, bridging the gap between recall and actual, maximising completion rates, speeding up data collection, improving measurement & attribution and delivering better insight.

Marketingtech

We’re also on the hunt for research that is supporting brands to get the most from emerging marketing technologies. How are brands bringing together data driven insight to optimise marketing effectiveness, capture customer information, predict customer behaviour, strengthen brand engagement, drive sales, improve purchasing journeys and customer experiences? What are customers’ expectations of new marketing technologies and what do increasing expectations mean for the industry?

Potential technology areas we’re interested in featuring include, but are not limited to, automation, AI / chatbots, VR / AR, programmatic, data driven marketing and measurement, prediction, recommendations & personalisation, voice apps, social media

We are seeking 10 contributions for this conference. Please send us your suggestions for a:

  • 25 min MR tech case study – Share the impact new technologies are making to your latest research projects
  • 25 min marketing tech insight case study – Deliver new insights about the impact marketing technologies are having for brands and their customers
  • Panel debate or round table discussion– Suggest topics which will generate a stimulating discussion where a range of viewpoints can be represented 

 

If you’d like to share your latest research and insights with your industry colleagues please submit a brief synopsis (approx. 200 words) for consideration by 26th July 2019  to conference@mrs.org.uk.

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