Sustainability and the global climate crisis will define every aspect of how we live. Researchers’ work will be vital to provide the insight to manage the significant behaviour change needed if we are to save the planet.

SCHEDULED FOR SEPTEMBER

The past 18 months has seen climate change action, environmentalism and sustainability deepen in the public’s consciousness. We’ve reached a tipping point and consequently organisations need to ramp up their sustainability efforts in response to consumers’ increasing willingness to make sacrifices and take steps to prevent climate catastrophe. So, which organisations are doing it well and how is insight informing their strategies?

MRS Sustainability Summit will showcase original research that is laying the foundations for change. We want to celebrate insight that is shaping the delivery of processes, products and messaging that meets consumers’ ideals, genuinely improves environmental footprints and delivers behaviour change.

We’re inviting you to help shape this new event and are requesting submissions that demonstrate how corporate giants through to eco-friendly new entrants are using insight to help:

  • Uncover evolving consumer attitudes towards sustainability and environmentalism
  • Determine what sustainability and environmentalism should look like for them
  • Demonstrate their commitment to delivering a sustainable future in an authentic and transparent way
  • Drive innovation in green product development and new sustainable propositions
  • Develop messaging and campaigns that resonates with discerning consumers
  • Design behavioural change nudges to drive sustainable consumption, production and packaging
  • Shift from user-centric design to design-for-life concepts
  • Satisfy the conflicting desires of consumers to be green - convenience and immediacy vs sustainable and natural
  • Determine a strategy on brand activism - should brands react or lead in the green revolution?

If you’d like to contribute to this event as a speaker or panellist please send us a submission for a:

  • 30 minute case study – present new research; share your approach to extracting deep consumer insights and evaluate the impact insight has had in fulfilling green objectives
  • No slides panel debate – design, curate and lead a discussion with panellists. Please suggest topics which will generate a stimulating discussion where a range of viewpoints can be represented 
  • Round table discussion – suggest and lead a 30 minute discussion on environmental / sustainability research challenges with a table of delegates.

A quick note on our selection criteria

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 20 March to conference@mrs.org.uk.


Additional Information

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