Applying locational information for customer analysis and online marketing
Registration from 1pm
Seminar from 1.30pm to 5pm
It would be natural to imagine that geodemographics has now become obsolete – in view of the big data that companies can access on individual consumer purchases, transactions and online browsing behaviour.
Yet geodemographics has adapted itself for the digital age, and is increasingly being recognised as a valuable source for online marketing, alongside its more traditional off-line applications.
This seminar will explain how these transformations are taking place. Four main themes will be discussed:
The seminar will close with a panel session to discuss issues arising from these themes.
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