For 20 years one conference has, more than any other, been
at the heart of the insight world’s most dynamic sector. In the world of
business-to-business research, the BIG/MRS Company Partner Service Conference is
the gathering place for the insight
London plays host to a concentrated day of content that will
help you to:
Understand the seismic shifts in the market and what it means to those that interpret and track behaviour.
Introduce you to the new breed of competitor and offer a road map to countering the threat.
Inject a sense of excitement and individuality into your own corporate brand
It will be an event that helps researchers and clients navigate
change, avoid pitfalls and implement vivid thinking. It’s an event designed to
spark debate, flag new technologies and broker ideas. In 2015 the conference
welcomes industry veterans and those entering the profession. It’s an inclusive
event that celebrates experience of all levels, and ideas of all origin.
For 20 years,
this event has inspired new business relationships and lasting professional
friendships. This is the conference that places networking at the heart of all
it does. After the day’s conversation,
you are invited to join old friends and new at a party to celebrate 20 years of
conference. It’ll be a night to remember as you enjoy food, drink,
entertainment and the luxurious surrounding of the 5-star Mayfair Hotel.
to the 20th BIG/MRS Company Partner Service Conference
Conference co-chairs: Phyllis MacFarlane and Richard Sheldrake
of the Nation debate
Six leading figures offer a top table view of the major issues,
trends and challenges facings the business-to-business sector. They will cast
an eye to the future while acknowledging some of the time-honoured legacy
issues that are still critical to success. This experienced panel get to grips
with the drivers of success and the pitfalls for failure. No one knows the
market better than these respected professionals. They’ll provide a road map
for anyone with an investment in understanding behaviour and satisfying the
demand for meaningful insight.
Where does the business to business market stand?
What can we learn from the past?
How should we prepare for the future?
What new skills are demanded of insight professionals in this
Richard Young, journalist and editor
Mcfarlane, programme manager, global training, GfK
Wilkinson, managing director, Purple Market Research
Smith, founder, DVL Smith
Bond, research manager, Northstar Research Partners
What does being customer centric really mean? We will look at a
whole host of challenges faced by different types of organisations, and the
different models that are applied to help businesses succeed in their quest of
really delivering to customers’ needs. This will cover a look at drivers of
customer satisfaction and how that can be applied within B2B organisations,
through to challenger customer champion brands whose entire philosophy is
premised on the idea of delivering what consumers want. We will also get
an in-depth perspective from a client organisation which truly strives to
uphold the ideals of being customer-focused throughout everything they do.
Is it possible to
have high levels of engagement with b2b customers?
Powell, research director, B2B International
strategy at the BBC
Smith, head of audience services, BBC
Embedding customer knowledge to drive smarter business decisions
James Wycherley, chief executive, Insight Management Academy
14.00 – 15.00
Threats – who’s taking
Nick Coates, creative consultancy director, C Space
Netflix to Uber, disruption is the mother of invention, and our industry has to
evolve in the face of new threats and new challenges. We have two perspectives
from different players in the insight space who will share thoughts on
everything from doing away with a market research team to how we need to rethink research as content for curation
Unleashing the power
of data to understand our business consumers
Bailey, head of research, analytics and CRM, PwC
The Big Sofa story: the power of video in an age of content
Simon Lidington, founder and CEO, Big Sofa
15.00 – 15.30
15.30 - 16.45
Researcher, Question Thyself
Chair: Ben Hogg, managing
director, EMEA, Research Now - Portfolio Companies
It’s not business, it’s personal
Jon Puleston, vice
president innovation, Lightspeed GMI
Amy Cashman, TNS – MD
Technology and Finance
B2B respondents are often treated as entirely rational beings, unaffected by emotion or personal ambitions in their decision making. TNS, in conjunction with Lightspeed, wanted to challenge that assumption and also work to create a more ‘human’ approach to B2B research that sought to actively engage the respondent in the questioning process and elicit a greater depth of insight from their responses. Using gamification principles and a more engaging surveying platform, we were able to unlock their feelings around a wide range of subjects including their business ambitions, sources of support and level of personal investment in the enterprise. The resulting survey recorded the highest ever respondent satisfaction score Lightspeed have seen for a B2B survey and unlocked some surprising findings about this critical group.
I’m with the brand – Standing out from the research
Lucy Davison, managing director, Keen As Mustard
Paul Buckley, insight director, GSK
Why is it that when the business suits go on,
powerful emotional branding goes out of the window? This applies to us market
researchers as b2b brands as much as anyone else. With so much choice available
to clients looking for a research agency these days, what can business owners
do make companies stand out and demand attention? In a world where
research is increasingly becoming a commodity, Lucy will urge us to start
behaving more like true brands with a clear and confident point of view so as
to stand out from the crowd.
16.45 – 17.15
Closing Keynote - Declan Curry
For over 20 years Declan Curry brought a unique and highly popular style of reporting to bear on the world’s biggest business stories. As a lead business reporter at BBC Breakfast, he was at the reporting epicentre of the sub-prime crisis, the credit crunch and the global economic downturn. He has also regularly appeared on Panorama, Working Lunch, On the Money and The One Show.
To close the BIG/MRS CPS Conference, Declan will offer trusted, expert and entertaining analysis on the post-election landscape, the economy and, most critically, what it means for UK business. If you want a challenging, cliche-free and insightful take on the world we live in, you won’t want to miss it. In the meantime, follow him at @declancurry
Networking Party and
Conference Awards Presentation
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Please click on the photographs to view each speaker's biography.
The rates for BIG Conference are:
Early bird rate – BOOK BEFORE 7 May 2015
MRS/BIG Member £300 + VAT
Non-Member £375 + VAT
Standard rate – AFTER 7 May 2015
MRS/BIG Member £395 + VAT
Non-Member £475 + VAT
MRS Company Partner* £300 + VAT or one x CPS ticket
If you would like to use your Company Partner tickets, please email firstname.lastname@example.org or call +(0)20 7566 1853
Party only tickets
MRS/BIG Member £55 + VAT Non-Member £65 + VAT
Please note. Early Bird fees must be paid in full by 07.05.2015
Submit your details via 'click here to book now', above. Our team will return to you within 24 hours of receipt of your details (Mon-Fri) with confirmation of your reservation and an invoice for the fee applicable.