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Winning and innovating strategies for commercial success
Welcome to the first MRS conference that is entirely devoted to exposing the mechanics of successful transformation in business and society. It is designed to help both agencies and clients learn how others have implemented, managed and sustained successful change.
It is an unmissable event for anyone who understands that the best insight is directed toward making a positive, quantifiable and lasting impact on business. This conference will show you how you can create your own successful stories of change.
It is the first MRS conference that offers a platform to research entrepreneurs, who have themselves created powerful change within their own businesses. Listen in as, alongside their senior clients, they lay bare the methodologies, strategies and challenges that underlie some of the most illuminating and effective engagements that created real value for customers.
Through eight case-studies and a keynote conversation, Driving Transformation Through Insight will help to change the way you think about insight’s role in creating the world anew.
Welcome to a conference that will help you to make sense of the challenges in this age of commercial disruption.
Hear how:
PepsiCo and Big Green Door used insight to transform the juice category
The FCA and The Big Window Consulting used insight to help transform attitudes to older consumers
Superdry and ABA Research transformed its understanding of consumer motivation
Jungheinrich and Sapio Research transformed the way that customers could pay for service
Delta Air Lines and MESH Experience transformed the way it measured its marketing effectiveness
Cancer Research UK and System 1 Group transformed the creative direction of the charity’s advertising
British Museum and Morris Hargreaves McIntyre used insight to transform exhibition visits
Ebay and Engage Research transformed the customer journey
And you’ll also hear from our keynote interviewees: Jan Gooding, global inclusion director, Aviva, and MRS President; and Professor Patrick Barwise, emeritus professor of management and marketing, London Business School – who will help you to identify the real drivers of change and innovation.
You’ll learn:
Strategies for ensuring effective agency and client partnerships
How to ensure that transformation is managed and measured
Strategies for overcoming resistance to creative change
How to use insight to spark real and lasting transformation
Strategies for creating innovate systems for generating change
How to blend an ‘entrepreneurial’ and ‘analytical’ approach the transformation process
Strategies for helping to identify areas ripe for transformation
Research methodologies that target, direct and enable meaningful change
Who is the conference for?
Marketing managers and directors who want to effect lasting change, through deeper customer understanding
Clientside insight teams who want to focus insight techniques on creating quantifiable change
Insight directors from research agencies who want to anticipate client demand
MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.