Innovative Research Revealing Compelling Insights


If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?

A day packed with insights from brands, broadcasters, young people and those who study them.

• Discover the best ways of engaging young audiences in on-going research

• Assess how to reach, stay close and build loyalty with an audience that is constantly changing

• Examine creative, effective and ethical techniques for online brand engagement with under 13s

• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour

• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight

• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement
Venue

Etc.venues Monument
8 Eastcheap,London,EC3M 1AE


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