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If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?
A day packed with insights from brands, broadcasters, young people and those who study them.
• Discover the best ways of engaging young audiences in on-going research
• Assess how to reach, stay close and build loyalty with an audience that is constantly changing
• Examine creative, effective and ethical techniques for online brand engagement with under 13s
• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour
• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight
• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement
MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.