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If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?
A day packed with insights from brands, broadcasters, young people and those who study them.
• Discover the best ways of engaging young audiences in on-going research
• Assess how to reach, stay close and build loyalty with an audience that is constantly changing
• Examine creative, effective and ethical techniques for online brand engagement with under 13s
• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour
• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight
• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement
Join MRS for a day which will demonstrate how a strong ED&I ethos and strategy can provide commercial benefits and deliver better insights for clients. Join the growing number of companies who know that fostering diversity and showing their commitment to ED&I, attract clients, suppliers and employees who are keen to align with these values.
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
Join MRS online, for a day of case studies and discussion that will demonstrate how to distil actionable insights from an infinite number of data points captured across multiple datasets.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.