MRS @ the Insight Show 2012

Join MRS in this year's Insight Show at MarketingWeekLive! on stand F226 and for a showcase of our offerings in the MRS Conference Room

Entry to the MarketingWeekLive! show and MRS Conference Room are FREE. Register now.

Join MRS at this year's Insight Show at MarketingWeekLive! on stand F226 and for a showcase of our offerings in the MRS Conference Room. 

Hear some of the latest thinking, debate and practical learnings from award winning speakers, key industry experts and senior MRS representatives.

WEDNESDAY 27 JUNE

10:30 – 11:15 The Business of Evidence
A report into the UK insight and analytics sector
Jane Frost CBE, CEO of MRS

11:30 – 12:15 Increasing Influence of Insight
A taster of the upcoming MRS Members' Evening on strategies for getting insight to travel, to increase the chances of it reaching end decision makers and ultimately to ensure it makes commercial impact.
Andrew Vincent, Waves

14:15 – 15:00 Pretty as picture: Understanding how idealised images in advertising affect young women and their body confidence. Originally presented at the MRS Annual Conference 2012, and a finalist for the MRS Conference Award for Best Presenter.
Karen Fraser, Credos

15:45 – 16:30 Ethical and Effective Social Media Research
Join MRS’s standards expert Barry Ryan for a panel discussion on the ethical underpinnings of modern research in the virtual world.
Barry Ryan, MRS
Francesco D’Orazio, Chief Innovation Officer, Head of Face Labs, FACE
Robert Dossin, Managing Director UK & Global Head of Life Sciences & Healthcare, InSites Consulting

THURSDAY 28 JUNE

10:30 – 11:15 The Business of Evidence
A report into the UK insight and analytics sector
Debrah Harding, COO of MRS

11:30 – 12:15 From business issue to implementation: How insight drives the quality of client decision making.
A taster of our popular training course Enhancing the Value of Clientside Research: Skills and strategies to improve effectiveness and impact.
Richard Matthews, GfK NOP

14:15 – 15:00 Sales growth of 49% proves that decision science is a no-brainer.
Using decision science (a combination of cognitive and social psychology, behavioural economics and neuroscience) to understand why consumers make the choices they do.
Phil Barden, Decode Marketing

With special thanks to:

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