Mobile Research

Delivering insights other methods cannot reach

Join our panel of leading mobile experts as they guide you through the mobile research maze. Compare pros and cons of exciting new tools and approaches to hone your mobile strategy and maximise mobile engagement.

The promise of what mobile can offer researchers is vast, but making mobile research work well can be challenging and complex, depending on making the right strategic and technical decisions. Hear from BBC, Ofcom, Lumi Mobile, and IPA on how they are exploring these new opportunities and discuss expert insights with key thought leaders in the research sector.

• Gather in the moment insight reflecting respondents’ actual behaviour and emotions
• Improve engagement with mobile research by implementing crucial setup and design principles
• Discover what’s achievable using mobile passive data collection techniques
• Hear how to design innovative apps with features that appeal to respondents and are easy to use
• Combine mobile techniques with offline methods to gain 360 insights

Is it finally the year of mobile? As network penetration peaks and smartphone use soars, mobile platforms have opened the door to exciting research possibilities that provide real-time feedback, location specific input and reach new places researchers have struggled to access in the past. There is no doubt mobile is a now powerful tool in a researchers kit.

Join us at this event and make sure you are equipped to make the very most of this exciting and potentially highly rewarding area.

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