Innovative strategies for richer insights, sharper planning and creative messaging.
Only expert audience understanding and targeting can fuel effective advertising.
This one day conference will offer you a candid and insightful view of how leading brands have created, tested and implemented successful ways of finding, understanding and communicating with valuable customer groups.
This is a conference that will offer research agencies and clients the inside track on proven techniques. You’ll hear from measurement experts, planners, research directors, client directors and chief executive officers.
It’s a must-attend event for anyone who wants to create the perfect blend of active insight, pinpoint targeting and breakthrough creativity.
Achieve cross-media success - Facebook
Using the right blend of media to deliver impact
Unearth insight - IPA
How big data and neuroscience can guide effective advertising
Tap emotion - AOL
The power of emotional measurement in online campaign planning
Decode behaviours - Isobel
The power of behavioural economics in advertising
Understand audiences - The Huffington Post
Driving more effective content and advertising through effective customer measurement
Maximise technology - Yahoo!
How tablets redefine the user experience and what this means for advertisers
Click 'Programme' to view the agenda in full
MRS Intelligence Summits are an information-rich series of one-day business conferences that help research business professionals interpret fast-moving sectors and practices and power creative approaches to their work. These events bring illuminating case-studies, expert keynotes, provocative debate and valuable lessons from other industries that will help businesses sharpen their commercial edge.
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