When it comes to establishing a positive social media
presence, many companies lumber in and hope for the best. The successful
companies know that valuable insight, respect and care are required to build a
This one-day conference has been designed to offer you an
inspirational and practical view of the ingredients required for effective
interaction with customers, stakeholders and even employees.
This is a conference that will offer research agencies and
clients a road map to profitable conversation. You’ll hear from social media
entrepreneurs, digital experts, chief executives officers, campaign managers and
social media influencers.
It’s a must-attend event for anyone who wants to build,
monitor and engage an audience.
workshops Powerful co-creation techniques • Deploying social media in
the workplace • Effective social media listening
Ensure relevance - Mumsnet Growing, nurturing and engaging a valuable online
Stimulate activity - Nationwide Generating compelling content that drives
Safeguard reputation How to identify and avoid significant social media storms
Harness big data Develop a new, data-driven framework for social media
Click through to 'Programme' to view the agenda in full
MRS Intelligence Summits are an information-rich series of one-day business conferences that help research business professionals interpret fast-moving sectors and practices and power creative approaches to their work.These events bring illuminating case-studies, expert keynotes, provocative debate and valuable lessons from other industries that will help businesses sharpen their commercial edge.
Get involved! We would like to hear from the experts in the industry. You. Find out more about joining as a speaker, chair, host, partner, sponsor or event attendee - click here
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR
09.30-10.00 Extended opening address from the chair
Tom Ollerton, Marketing Director, We Are Social
10.00-10.40 MORNING KEYNOTE: STAYING RELEVANT IN A DYNAMIC ENVIRONMENT
• Achieving the right balance with your community: growing, nurturing and diversifying
• Understanding changes in the social media environment as an opportunity not a threat
• Evolving your community to tap into the latest trends
Carrie Longton, Co-Founder, Mumsnet
10.40-11.00 Morning refreshments
11.00 -11.40 PANEL: GREAT EXAMPLES OF HOW TO USE SOCIAL MEDIA
• Innovative ways of connecting with your audience
• Building and nurturing loyal communities
• Generating compelling content that drives conversations
Francesco D'Orazio, Chief Innovation Officer, FACE Charu Malhotra, Global Digital Channels Manager, Unilever Carrie Longton, Co-Founder, Mumsnet
11.40 -12.10 DEVELOPING A NEW FRAMEWORK FOR SOCIAL MEDIA RESEARCH
Social Media Monitoring is a growing industry but it's stuck in its old ways. So how do you innovate to make it more relevant to the way web works today? This talk discusses a new framework for social media research, its technological implications and the role of Big Data technologies.
• Understanding content in context
• Moving from basic volume analytics to intelligence
• Introducing new ways of sampling social conversations
• Developing better data interfaces
• Exploring big data technologies for real-time performances on complex interactive datasets
• Adding Context to the Social Data
Francesco D'Orazio, Chief Innovation Officer, FACE
12.10-12.50 PANEL: BRAND BUILDING & REPUTATION MANAGEMENT
• Keeping brands up to date by tapping into the latest online trends and behaviour
• Understanding and decoding the hidden richness beneath apparently irrelevant online gossip about brands
• Managing brand reputation and identifying significant social media storms
• Evaluating different social strategies for crisis management
Paul Edwards, European CEO, Hall & Partners Dr Alex Gordon, CEO, Sign Salad Tim Britton, COO, YouGov
12.50 -13.40 Lunch & networking
13.40 - 15.40 BREAK-OUT WORKSHOPS - PLEASE CHOOSE ONE BEFORE THE EVENT
From Co-Creation to Structural Collaboration: How Online Customer Communities Reshape Business
Led By: Tom De Ryuck, Insites Consulting
Examine the success factors for 'structural collaboration' with consumers and understand how to integrate the voice of the customer in all decision-making flows of your company.
• Introduction into the world of Co-creation & Structural Collaboration
• How to conduct Market Research Online Communities
• Communicating research results within the company
• Impact of Structural Collaboration on the organization's performance
• Understand the business benefits of structural collaboration with customers
• Identify the key success criteria for implementing structural collaboration
• Determine the organisational measures required for your company to move from one-off co-creation to structural collaboration
Social Media In The Workplace: Employee Research Case Studies from Unilever
Led By: Michael Silverman, Silverman Research and Senior Representative, Unilever
Exploring how advances in social and digital technologies are challenging conventional thinking about employee research and providing new ways of generating insight.
• Introduction to the challenges of social technologies at work. Using social technologies for employee research.
• Case Study 1: What are the barriers to organisation embracing social media at work?
• Case Study 2: Designing Rewards Collaboratively.
• Case Study 3: Analysing Social Networks.
• Case Study 4: Action Planning for Employee Surveys
• Determine the limitations of traditional employee surveys
• Learn about advances in text and sentiment analysis
• Identify the barriers to organisations in implementing social media practices
Social media listening: Are you pouring good money down the drain?
Led By: Paul Oram, FreshMinds
"The power of social in providing insight into and engagement with consumers is huge. Yet because it can influence strategies across multiple business areas many companies operate an ad-hoc and siloed approach to listening, with individual departments producing reports that focus on vanity metrics rather than genuine understanding, leaving critical gaps and creating a fragmented view of consumers."
This interactive workshop will explore the potential that social data can have on a business, comparing the newest and explaining the best ways to mine our individual data exhausts for insights.
Key highlights include:
• The power of the cohort
• The risk of memory distortion
• The latest tools and data visualisations
Be prepared to share your social experiences, and for the brave souls amongst you, we will examine just how much we can find out about you just from your social profile.
15.40 -16.00 Afternoon refreshments
16.00-16.30 AFTERNOON KEYNOTE: PRACTICAL TACTICS FOR STIMULATING SOCIAL MEDIA CONVERSATIONS
• Improving your social network marketing with Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube
• Understanding what makes a great blogger and compelling podcast
• Capturing and responding to insights from your community of followers
Deborah Lee, cited in the Forbes Top 20 Women Social Media Influencers and Forbes Top 50 Global Social Media Influences lists
16.30 -16.45 Extended Q&A
16.45 End of conference
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Please click on the photographs to view each speaker's biography.
Standard - book after August 28
MRS Member £445 + VAT (£534) MRS Company Partner* £300 + VAT (£360) No membership £565 (£678)
Early - book before August 28 MRS member £345 + VAT (£414) MRS Company Partner* £300 + VAT (£360) No membership £465 + VAT (£558)
Our team will return to you within 24 hours of receipt of your booking Mon-Fri. To find out how you could gain discounts as an MRS member or Company Partner email firstname.lastname@example.org