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Conferences

Social Media Research.

An MRS Intelligence Summit.

Join MRS today for reduced rates on training and events, plus a wealth of other benefits.

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In a nutshell

Date

This event has taken place.

FOR DETAILS OF THE FINANCIAL SERVICE CONFERENCE PLEASE VISIT

www.mrs.org.uk/event/course/2005


When it comes to establishing a positive social media presence, many companies lumber in and hope for the best. The successful companies know that valuable insight, respect and care are required to build a reputation. 


This one-day conference has been designed to offer you an inspirational and practical view of the ingredients required for effective interaction with customers, stakeholders and even employees.

This is a conference that will offer research agencies and clients a road map to profitable conversation. You’ll hear from social media entrepreneurs, digital experts, chief executives officers, campaign managers and social media influencers.

It’s a must-attend event for anyone who wants to build, monitor and engage an audience.

New: practical workshops
Powerful co-creation techniques • Deploying social media in the workplace • Effective social media listening

Ensure relevance - Mumsnet
Growing, nurturing and engaging a valuable online community

Stimulate activity - Nationwide
Generating compelling content that drives conversations

Safeguard reputation
How to identify and avoid significant social media storms

Harness big data
Develop a new, data-driven framework for social media monitoring

Click through to 'Programme' to view the agenda in full

MRS Intelligence Summits are an information-rich series of one-day business conferences that help research business professionals interpret fast-moving sectors and practices and power creative approaches to their work.These events bring illuminating case-studies, expert keynotes, provocative debate and valuable lessons from other industries that will help businesses sharpen their commercial edge.

Get involved!
We would like to hear from the experts in the industry. You. Find out more about joining as a speaker, chair, host, partner, sponsor or event attendee - click here

MRSSocialMedia2013V2.jpg

Where is the event taking place?

MRS

The Old Trading House, 15 Northburgh Street
London
EC1V 0JR

With thanks to:

Survey partner
GMI

 


09.00-09.30 Registration & coffee


09.30-10.00 Extended opening address from the chair

Tom Ollerton, Marketing Director, We Are Social



10.00-10.40 MORNING KEYNOTE: STAYING RELEVANT IN A DYNAMIC ENVIRONMENT

• Achieving the right balance with your community: growing, nurturing and diversifying

• Understanding changes in the social media environment as an opportunity not a threat

• Evolving your community to tap into the latest trends

Carrie Longton, Co-Founder, Mumsnet



10.40-11.00 Morning refreshments



11.00 -11.40 PANEL: GREAT EXAMPLES OF HOW TO USE SOCIAL MEDIA

• Innovative ways of connecting with your audience

• Building and nurturing loyal communities

• Generating compelling content that drives conversations

Francesco D'Orazio, Chief Innovation Officer, FACE
Charu Malhotra, Global Digital Channels Manager, Unilever
Carrie Longton, Co-Founder, Mumsnet



11.40 -12.10 DEVELOPING A NEW FRAMEWORK FOR SOCIAL MEDIA RESEARCH

Social Media Monitoring is a growing industry but it's stuck in its old ways. So how do you innovate to make it more relevant to the way web works today? This talk discusses a new framework for social media research, its technological implications and the role of Big Data technologies.

• Understanding content in context

• Moving from basic volume analytics to intelligence

• Introducing new ways of sampling social conversations

• Developing better data interfaces

• Exploring big data technologies for real-time performances on complex interactive datasets

• Adding Context to the Social Data

Francesco D'Orazio, Chief Innovation Officer, FACE



12.10-12.50 PANEL: BRAND BUILDING & REPUTATION MANAGEMENT

• Keeping brands up to date by tapping into the latest online trends and behaviour

• Understanding and decoding the hidden richness beneath apparently irrelevant online gossip about brands

• Managing brand reputation and identifying significant social media storms

• Evaluating different social strategies for crisis management

Paul Edwards, European CEO, Hall & Partners
Dr Alex Gordon, CEO, Sign Salad
Tim Britton, COO, YouGov



12.50 -13.40 Lunch & networking



13.40 - 15.40 BREAK-OUT WORKSHOPS - PLEASE CHOOSE ONE BEFORE THE EVENT

Workshop A

From Co-Creation to Structural Collaboration: How Online Customer Communities Reshape Business

Led By: Tom De Ryuck, Insites Consulting


Examine the success factors for 'structural collaboration' with consumers and understand how to integrate the voice of the customer in all decision-making flows of your company.


• Introduction into the world of Co-creation & Structural Collaboration

• How to conduct Market Research Online Communities

• Communicating research results within the company

• Impact of Structural Collaboration on the organization's performance


Key take-aways

• Understand the business benefits of structural collaboration with customers

• Identify the key success criteria for implementing structural collaboration

• Determine the organisational measures required for your company to move from one-off co-creation to structural collaboration


Workshop B

Social Media In The Workplace: Employee Research Case Studies from Unilever

Led By: Michael Silverman, Silverman Research and Senior Representative, Unilever


Exploring how advances in social and digital technologies are challenging conventional thinking about employee research and providing new ways of generating insight.


• Introduction to the challenges of social technologies at work. Using social technologies for employee research.

• Case Study 1: What are the barriers to organisation embracing social media at work?

• Case Study 2: Designing Rewards Collaboratively.

• Case Study 3: Analysing Social Networks.

• Case Study 4: Action Planning for Employee Surveys


Key take-aways

• Determine the limitations of traditional employee surveys

• Learn about advances in text and sentiment analysis

• Identify the barriers to organisations in implementing social media practices


Workshop C

Social media listening: Are you pouring good money down the drain?

Led By: Paul Oram, FreshMinds


"The power of social in providing insight into and engagement with consumers is huge. Yet because it can influence strategies across multiple business areas many companies operate an ad-hoc and siloed approach to listening, with individual departments producing reports that focus on vanity metrics rather than genuine understanding, leaving critical gaps and creating a fragmented view of consumers."


This interactive workshop will explore the potential that social data can have on a business, comparing the newest and explaining the best ways to mine our individual data exhausts for insights.


Key highlights include:

• The power of the cohort

• The risk of memory distortion

• The latest tools and data visualisations


Be prepared to share your social experiences, and for the brave souls amongst you, we will examine just how much we can find out about you just from your social profile.



15.40 -16.00 Afternoon refreshments



16.00-16.30 AFTERNOON KEYNOTE: PRACTICAL TACTICS FOR STIMULATING SOCIAL MEDIA CONVERSATIONS

• Improving your social network marketing with Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube

• Understanding what makes a great blogger and compelling podcast

• Capturing and responding to insights from your community of followers

Deborah Lee, cited in the Forbes Top 20 Women Social Media Influencers and Forbes Top 50 Global Social Media Influences lists



16.30 -16.45 Extended Q&A


16.45 End of conference

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Please click on the photographs to view each speaker's biography.

Click here to book now.

Standard - book after August 28
MRS Member £445 + VAT (£534)
MRS Company Partner* £300 + VAT (£360)
No membership £565 (£678)

Early - book before August 28
MRS member £345 + VAT (£414)
MRS Company Partner* £300 + VAT (£360)
No membership £465 + VAT (£558)

Our team will return to you within 24 hours of receipt of your booking Mon-Fri.

To find out how you could gain discounts as an MRS member or Company Partner email membership@mrs.org.uk