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Cutting edge techniques and methods for better decision-making
This course helps to:
Raise your awareness of cutting edge techniques and advanced methodologies, and how these can improve business decision making.
Learning outcomes
By the end of the course, delegates should understand how to:
Use the latest techniques to inform better marketing decisions
Achieve more through creative approaches to problem solving
Use conjoint approaches to understand and model customer decision-making
Use online research more creatively
Use advanced research techniques to maximise customer insight
Who will benefit?
This course will benefit senior researchers, marketers and managers who want to understand how the latest thinking in quantitative research can make a tangible difference to their business.
Testimonials
Good refresher and introduction to advanced techniques.
John Storey, Abbott Pharmaceuticals 18 November 2016
Experienced and confident overview of topics.
Rebecca Cole, Cobaly Sky 18 November 2016
Gets you thinking about research in the industry in a different way; thought provoking.
Josh Slater, Sky Betting & Gaming 18 November 2016
Very educational and beneficial.
Tsvetelina Ilieva, Harris Interactive 09 November 2016
It has allowed me to consider using new techniques in the future by providing an overview of advanced techniques.
Chris Lawrenson, QA Research
I found it extremely useful, helpful and delivered in an easy-to-understand style.
Richard Sands, BDRC Continental
I’ll be talking more knowledgably about different quant techniques to shareholders and research agencies.
Lindsay Foord, AXA PPP Healthcare
Venue
MRS The Old Trading House, 15 Northburgh Street,London,EC1V 0JR
Don Beverly is founder of QED, a research consultancy specialising in high-end market research solutions. An economist by training, he has 30 years’ experience in the market research industry and has worked with a variety of companies, including Unilever, Research International and HI Europe. He is a Fellow of MRS and was winner of the Marketing Category of The British Market Research Awards (February 2001).
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.