Context

The media wants to talk to researchers to add insight to their stories. For researchers and their companies any interaction with a journalist, whether for print, broadcast or online, is an opportunity to change perceptions about their organisation and raise awareness of its products and services. It is also a chance to influence existing and potential clients and promote yourself as an expert in your field.

However, it is important to understand how the media works, how best to build relationships with the key journalists who cover your industry, how to effectively communicate positive messages and handle difficult questions.

Who would benefit

This course is ideal for anyone who has, or should have, a relationship with the media. Heads of departments and sector experts from agencies and clients will benefit from obtaining a better understanding of how to make the most of every media opportunity to promote their organisation, products and services or themselves. This is also an ideal course for anyone looking to move into a more senior role where briefing journalists will be part of their role.

This course includes practical interview practise with a working journalist.

Objectives

This course enables you to:

  • get an understanding of how the media works and the journalist’s agenda
  • find opportunities to promote your organisation and your own expertise
  • confidently control any interview situation, whether for press, broadcast or online
Learning outcomes

By the end of the course, delegates should:

  • have a better understanding of how the media works and how to use it to their benefit
  • what makes news and what doesn’t
  • how to deal with positive and negative interviews with journalists
  • what messages should be conveyed to which audiences
  • how to prepare for interviews and remain in control of any interview
  • have a better understanding of the role of the press office.
Practicalities

Learners will receive a pre-training questionnaire and be asked to provide subject matter which is relevant to their role for use during practice interviews. They will receive a DOs and DON’Ts handout at the end of the session and copies of any filmed interviews.

Price

MRS Members £325 + VAT
Non Members £475 + VAT
Company Partner (non-ticket price) £325.00 + VAT


Additional Information

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