Summary

Innovation is a buzz word at the moment. It signals growth, something businesses are focused on getting, and which delivers good news to shareholders. Whether it is disruptive, radical or incremental, it involves a lot more people/functions and a lot more time than is often anticipated and so a structured approach and well led project management is essential. Insight plays a key part in this, both in shaping the insight that leads to innovation ideas and in shaping the ideas into practical outcomes, as well as being used as a ‘go/no go’ decision making tool at different stages.

Who would benefit

Understanding the process and how companies can/do approach it is essential for anyone in a large business but the principles can also be applied within smaller businesses. This session is suited to those new to innovation in big clients (or wanting a refresh), those working in smaller client companies who want to bring in practical best practice and those on the agency side who want to understand more about the big picture from the client-perspective. Examples/experience will be FMCG based.

Objectives

  • Understand the innovation agenda and how Insight can contribute
  • Designing the right research plan
  • Asking the right questions
  • Working as an effective team across different functions

Learning outcomes

  • Client-side researchers will be able to take a more strategic role in innovation project planning and design a fit-for-purpose research plan.
  • Agency researchers will be able to have more meaningful strategic conversations when pitching for/designing research plans for innovation clients

Level
Business

Practicalities
Come prepared to talk about one innovation that has become an integral part of your life that is not made by Apple!


Additional Information

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