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Conferences

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Call for Contributions

Call for Contributions

Data Analytics & Insight Conference 2018

Date: Thursday 22 Feburary 2018, London

Seeking 12 entries to top the bill for the MRS new Advanced Analytics and Insight event

The MRS Advanced Analytics & Insight Conference will showcase best practices in how to apply cutting-edge data science methodologies to customer and consumer insight. It will explore the business of data analytics and the benefits of bringing traditional insight generation together with data driven insight to ensure common goals, a joined up approach and shared knowledge and skills.

We’ll explore how successful companies are being creative with data and discover where they are finding inspiration to generate new algorithms that deliver actionable insight. We’ll look at the challenges of data mining with unstructured data. We’ll also examine how advanced analytics are being used in market research to deliver broader, deeper and more predictive insights.

The day will feature real life case studies that demonstrate how to use advanced analytics for a variety of purposes, workshops that focus on specific skills development and we’ll curate essential industry discussions on analytics strategy, compliance and ethics and the new insight landscape.

Please let us know how you can contribute to any of the following sessions we hope to feature:

INSPIRING KEYNOTES:

  • Thought pieces on the future of data and analytics in customer and consumer research

REAL WORLD CASE STUDIES:

  • Transitioning from ad-hoc data analytics to being a data driven organisation
  • Fusing data sets: incorporating third party data with primary research (mobile, social, location)
  • An application of AI in Market Research
  • Business applications of predictive analytics (customer engagement, product development, price optimisation, personalisation, customer experience)

CURATED DISCUSSIONS:

  • Leveraging insight and maximising the impact of your data on business outcomes
  • Advanced analytics versus traditional research methods for delivering insight and predicting behaviour
  • What does GDPR really mean for your business?
  • Developing a code of ethics for data analytics
  • The future of insight generation: repositioning your business to meet new client requirements

PRACTICAL WORKSHOPS:

  • Data visualisation tools and techniques
  • Big data and text and image mining

A quick note on our selection criteria:
With a maximum of just 12 sessions to fill we have to be ruthless when selecting speakers and papers and so priority is given to client side presenters / co-presenters, new, hot-off-the-press, research and interesting, novel and interactive session formats.

We want to include contributions from pure play analytics companies, technology companies, traditional insight agencies and enterprises. If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200-400 words) for consideration by Tuesday 24 October to conference@mrs.org.uk.

Where is the event taking place?

With thanks to:

 

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