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Generating Value from the 2011 Census

Generating Value from the 2011 Census

How business can benefit from the new free Census data


This event has taken place.

The first results from the 2011 UK Census were released on 16th July, how well prepared are you to take onboard the new data and obtain value from it? This seminar has been specially designed to prepare businesses, with a programme of briefing presentations by experts in each aspect of census dissemination and application.

This seminar has been designed for both new Census users and for those who have previously used Census results, in both research and commercial sectors.

The seminar will be held on the afternoon of Wednesday 19th September at the Royal Statistical Society, and registration will commence at 13.30 hrs.

We have recruited an excellent line-up of speakers:

  • Keith Dugmore, Demographic Decisions, will talk about the requirements of commercial users and whether the Census Offices plan to meet those needs.
  • Emma White, ONS, will brief us on progress to date, plans for further releases of Census output and ways to access the results.
  • Corrine Moy, GfK NOP, will discuss opportunities for using Census data in market research.
  • Mike Batty, UCL Centre for Advanced Spatial Analysis, will present on the opportunities for applying web visualization to Census results.

This promises to be a fascinating and informative afternoon, designed to update delegates on what to expect from the 2011 UK Census, and how to become best placed to obtain and benefit from the results.

The event will be chaired by Barry Leventhal of BarryAnalytics, who also chairs the MRS Census & Geodemographics Group.

Where is the event taking place?

Royal Statistical Society

12 Errol Street

    With thanks to:


    13.30 Registration & Coffee

    14.00 Chair’s opening presentation

    Barry Leventhal, of BarryAnalytics, who also chairs the MRS Census & Geodemographics Group will open the session with an overview of the 2011 UK Census and the progress to date.

    14.15 Maximising use & value – Commercial users’ needs, and the Census Offices’ plans

    • The Census – a unique source of information
    • Why has the 2001 Census been so valuable to commercial users?
    • Do the Census Offices’ plans for 2011 meet commercial users’ needs?
    • Further innovation – some ideas
    • Commercial users’ priorities for delivery
    • Getting ready for the deluge of data

    Keith Dugmore, Demographic Decisions

    14.50 Maximising the utility of census data for the widest possible set of users

    • 2011 Census England and Wales first release - the story so far and how we got here
    • Looking ahead - second and subsequent releases, including specialist products
    • 2011 Census UK - first and further releases
    • Accessing Census data, including commissioned tables service
    • Benefits realisation - what does ONS want to achieve and how will we do so?
    • The importance of user engagement

    Emma White, 2011 Census, ONS

    15.25 Afternoon refreshments

    15.45 The 2011 Census – What’s in it for the Research Industry?

    • What do researchers use Census data for?
    • The benefits of Small Area Statistics
    • vIntegration with other data sources to enrich clients’ knowledge base
    • Mapping market opportunities using the Census

    Corrine Moy, GfK NOP

    16.20 Attracting millions of new users to Census information by Web Visualization

    • The Open Data movement, and devices from smart phones to interactive televisions, are making data accessible to anyone
    • Census data can already be downloaded into simple mapping packages that make it easy to display
    • Interfaces such as the Census Profiler, Maptube, and crowdsourcing systems such as Survey Mapper build on these
    • There is strong momentum to develop systems on hand held devices which further simplify and summarise data
    • Exploring all these developments and speculating on future trends

    Mike Batty, Centre for Advanced Spatial Analysis, UCL

    16.55 Panel Session

    Attendees will have the opportunity to ask the speakers further questions and generate discussion as part of a final panel session.

    17.15 Closing comments from the chair

    17.30 End of seminar

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    Please click on the photographs to view each speaker's biography.


    Every ticket includes access to all seminar sessions and refreshments

    No tickets are posted and all delegate information will be emailed seven days before the event.

    • MRS Members: £80 + VAT
    • Non Members: £100 + VAT
    • MRS Company Partners - £80 + VAT

    To proceed with your booking click below

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