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Creative research strategies for powerful brand communication
SAVE £100 with the Early Bird Discount when you book before 15th June 2012
Don’t miss key contributions from Walt Disney, Yahoo, Aviva, BBC Worldwide, Famous, Institute of Practitioners in Advertising, Interactive Advertising Bureau, Interbrand, Ogilvy, Brunswick Group
Realise the value of feeding rich consumer insights into brand communications
Explore innovative ways to communicate brand values to your audience
Discover creative approaches to brand building across multiple platforms
Compare behavioural, social and emotional approaches to brand engagement
Take away new skills to drive the effectiveness of future branding initiatives
Advertising Research, an MRS Conference, brings together the worlds of research, advertising, PR and branding to address the challenges and opportunities of developing creative brand communications fuelled by consumer insight.
Hear how
Famous integrates consumer creativity into every part of the organisation
Yahoo measures the subconscious impact of online branded content
Aviva gathers understanding of customers’ perceptions of its brand values, personality and narrative
Walt Disney explores the social, cognitive and emotional drivers that influence families attitudes and behaviour towards purchasing decisions and brands
BBC Worldwide used insight to localise the popular Come Dine With Me brand for the South African market and achieved a huge TV hit
SAVE £100 with the Early Bird Discount when you book before 15th June 2012
Testimonials
Venue
The Cumberland Hotel 1 Great Cumberland Place,London,W1H 7DL
More details of the venue can be found at their website. Visit it here.
MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.