Timing : 18:00-20:00

So much has been discussed about ‘big data’, the notion that it is going to revolutionise our industry is starting to sound like a cliché. Given this, you may wonder why we are still doing surveys and conducting focus groups. So just what are the threats and opportunities for market research? Will it mean that quantitative researchers no longer have a job? Or is there a huge opportunity for market research to seize the agenda as the current big data programme seems to be faltering on the ROI of its substantial investment. The reality is that both are possible. But make no mistake, whilst the rewards of engagement for the industry may be good, the stakes are high. This session sets out an optimistic vision and road map for the industry which involves applying our unique understanding of the human behind the data.

Colin Strong is an MD at Verve, working with a wide range of brands to help shape their consumer strategies. Consumer data is an essential component of Colin's role, both in terms of using it to drive insight that was once the preserve of surveys and to advise on ways to shape new consumer brand relationships. Behavioural science runs throughout his research practice, not only to design experimental approaches, but also to guide data analytics. Colin is author of Humanizing Big Data published by Kogan Page.

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR


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