MRS Midlands Event

Landing big business in the region

6.20 pm -Building the case for connectivity

Jo Lloyd is Marketing Director of Birmingham Airport

Jo will explain how research influences all aspects of Birmingham Airport’s activities, from consumer and trade marketing to public affairs and customer service. She will also talk about the Airport’s rebranding and the research behind the business case for the Chinese market.

6.50 pm –The research metrics required to measure ROI

Ian Taylor is Commercial Director of Marketing Birmingham

Given the levels of investment that are attracted to Birmingham and the sheer scale of the local infrastructure, it is imperative that research is used effectively to drive decisions and provide evaluation metrics. Ian will be speaking about these and the challenges Marketing Birmingham faces to ensure Birmingham remains an attractive business and visitor destination.

7.20 pm - Drinks and networking

8.00 pm - Finish

This event is organised by MRS Midlands; if you would like to join the network please click here.