An MRS Scotland event
Discover the fascinating story of how qualitative research helped to influence the strategy and development of the Scottish Government's ‘No Knives Better Lives’ campaign.
Hearing from both the Scottish Government’s Gillian Howell, as well as Claire Wood from the lead advertising agency Leith Agency, the event will highlight how rich insights informed and shaped the creative campaign that targeted a highly challenging audience.
Our newsletters cover the latest MRS events, policy updates and research news.