A BIG Forum

Overview:

Matt Powell of B2B International has conducted a fair number of projects that are both b2b and international, as the company name suggests. During this time, many a hair has turned grey as they have come face to face with the complexities inherent in conducting international research. Conducting research across different geographies is both rewarding and exciting, but it certainly has its hurdles to overcome. The presentation will focus on the common challenges seen over the years in conducting international research, some tips for overcoming them, and the importance of accounting for cultural bias in multi-country research.

Time:

6:00pm for a 6:30pm start

Venue

Research Now
160 Queen Victoria St,London,EC4V 4BF


Additional Information

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