Paul McGhie and Betty Adamou create visual data pieces, tailor-made to each delegate.

Visual storytelling has been one of the hottest trends in research and insight as well as a host of other industries, partly due to us living in the most information-loaded era in history and partly due to high client and consumer demand for easy-to-understand, impactful and shareable information.

In our day-to-day lives as researchers, we often don’t have opportunities to be creative or even artistic with the data we work with; often simply asked to develop generic or branded PowerPoint decks and reports. However, the movement towards visuals and ‘data storytelling’ means this workshop is more relevant than ever before and shows how to think creatively about data and even be playful with data findings and communications through high-spec visuals.

This full day workshop is an holistic one-stop shop; learn about the fluidity of mediums you can use for Insight Visualisation, the ‘best practice’ process of going from raw-data to visualisations, the Top 10 things that work well with visualisations and how to develop your visualisation in the hands-on Photoshop training. Through Photoshop training, each delegate will take away practical knowledge and a visual piece that can be shared and re-used.

The workshop focuses on creating visual data pieces tailor-made to each delegate, each delegate providing their own data to work from and leaving with their own self-made digital infographic relevant to a topic of their choice or to their work. Delegates are promised a playful day of learning-by-doing with a good mix of hands-on training, lecture style examples and theory and solo and group working. While offering practical tried-and-tested guidance, this workshop will give you a renewed sense of confidence in visualisation.


  • Learn the Top 10 elements that work well with visualisations
  • Learn the A.I.M. approach -> leveraging your understanding of audience and impact to inform the visualisation medium.
  • Gain an understanding of best practices and process to get from a set of stats to an infographic.
  • Gain design principles to grow your skills in creatively executing the presentation of your data/message.
  • Gain a greater understanding of what works and why in terms of impactful, informative and shareable infographic design.
  • Gain an introductory and confident understanding of Photoshop that will sharpen your visual presentation toolkit.
  • Leave with a digital infographic that has been developed by you with the support of the two expert facilitators."

To book please email


Ipsos MORI
Ipsos MORI, 4 Weymss Place,Edinburgh,EH3 6DH

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