This event has taken place
Employees of MRS Accredited Company Partners can attend two 2021 Professional Webinars free of charge.
Free
£25 + VAT
How can we leverage the use of biometrics to review the implicit reactions of viewers to advertising? And how can this inform our understanding of the role that content and context play in promoting engagement and positive responses to ads?
Speakers:
What you’ll learn
In this webinar, MindProber shares how its unique approach to collecting biometric reactions to television, at scale, can be used to track thousands of ads as they’re shown on linear TV, allowing clear measurement of the impact each ad is producing in the audience.
The results highlight:
Join our final webinar of 2021 to learn more about the implications of MindProber’s results, as well as insights on campaign planning and the exciting opportunities for emotional-triggered advertising.
This event has taken place
Employees of MRS Accredited Company Partners can attend two 2021 Professional Webinars free of charge.
Free
£25 + VAT
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