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Speaker Evenings

Using storytelling to provide insight

Using storytelling to provide insight

An MRS South West & Wales event

In a nutshell


This event has taken place.


Supporting people to tell stories about the experiences that matter to them offers valuable insight into their lives. This presentation will explore how using portable and pocket technology to capture these stories and share experiences with others can create insight that companies and public sector organisations can use to inform future services and product design. The presentation will also explore the Community Reporting movement made up of people who provide stories on an ongoing basis so that continuous insight can be gleaned. Local and international examples will be given that show the Community Reporter practice and how the insight used has changed the way services have been delivered.

Time: 18.00-20.30

Attend this event if you want to

  • Explore a model of gathering sustainable qualitative insight
  • Examine how this model works in practice, in both commercial and public sector settings
  • Understand how storytelling can be utilised in market research work
  • Examine how insights from stories gathered can be analysed, curated and presented for impact and dissemination
Keynote speaker
    Gary Copitch

    Gary Copitch has been Chief Executive of People’s Voice Media, a successful social enterprise which operates across Europe in the health, housing, local authority, higher education and third sectors, since 1999. Gary was awarded a Laureateship from the Leonardo European Corporate Learning Award in 2013 for his work on “Crossing Borders,” which puts emphasis on outstanding new developments that provoke a fundamental challenge to predominant mind-sets in corporate learning. He has co-authored two papers with Manchester Metropolitan University on using digital tools to gather views and lectured at a number of universities on social innovation and using digital technology to gather community intelligence in order to co-produce services. He has experience of working in the private sector as a senior training manager for Intel Electronics, where he led the introduction of self-managed teams and Intel University.

Holiday Inn Cardiff City Centre

Castle St
CF10 1XD

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    This event is free for Members and there is a fee of £30 (£25 + VAT) for non-Members.

    Please note: Each attendee needs to fill out their own booking form. It is not possible to make multiple bookings on one form.

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    • Non-members: to book and request an invoice, or to pay online click

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    If you would like to join MRS to enable you to attend this event for free and take advantage of the other benefits of membership please click here.



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