From mixed mode to multiple devices: web surveys, smartphone surveys and apps.

Has the respondent gone ahead of us in answering surveys?

Who should come:

Market researchers, practitioners and academics collecting data via self administered web surveys, panel vendors and web survey platform vendors

Mario Callegaro is survey research scientist at Google, London. He focuses on measuring customer satisfaction and consults on numerous survey projects in terms of survey design, questionnaire design, sampling and reporting. Mario holds a M.S. and a Ph.D. in Survey Research and Methodology from the University of Nebraska, Lincoln.Prior to joining Google, Mario was working as survey research scientist for Gfk-Knowledge Networks. He is associate editor of Survey Research Methods and in the editorial board of the International Journal of Market Research.Current research areas: web survey design, smart-phone surveys, telephone / cell phone surveys, and questionnaire design in which he has published numerous papers, book chapters and conference presentations. At the moment Mario is working on two books, one on web survey methodology and the second (edited) on the quality of online panel research.

Time: 18:00-19:15 followed by drinks and networking