Exploring the remarkable story and consumer insights behind Tennent's innovative social media initiatives

An MRS Scotland event

Paul Condron, Marketing Director at Tennent's, and David Craik, Managing Director of Bright Signals, will be speaking about their creative partnership and success in winning the Marketing Society Star Awards digital category in both 2015 and 2016.

They'll reveal the remarkable story behind Tennent's innovative Wellpark and T5s initiatives, which have helped drive a step-change in digital marketing performance. From the adoption of a radically different 'agile' approach to social media planning, to the uncovering of consumer insights that challenged perceived wisdom and inspired ground breaking solutions, they'll reveal how Tennent's found relevance and maximised social media engagement.

Tickets cost £10, inclusive of a buffet supper.

Time

6:15pm to 8:30pm