Transforming Evidence into Impact

Market Research & Insight Year Book

Published by Kogan Page and endorsed by MRS, The Market Research & Insight Yearbook: Transforming Evidence into Impact for the first time brings together an exclusive selection of case studies featuring the highest calibre examples of market research.

Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards, the new Yearbook illustrates the absolute best in contemporary practice.

Attend the 14 July event to hear from three key contributors who will showcase excellence, innovative methodology and remarkable results at this engaging Speaker Evening. Case studies include:

• Comparing Apples to Pommes: Understanding And Accounting For Cultural Bias in Global B2B Research – Conor Wilcock, B2B International
• Using Behavioural Economics In Healthcare Research – Jonathan Fletcher, Illuminas
• Tools For A Digital World - Alison Camps, Quadrangle

The Market Research and Insight Yearbook – Transforming Evidence into Impact is published by Kogan Page and endorsed by MRS.

Get the opportunity to benefit from a special 25% discount to purchase a yearbook on the night.